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Local Lead Generation-
Search Engine Optimization
Experts who bring
local leads to your
business
Local Lead Generation:
Local lead generation begins with either harvesting a global lead
and redirect it to the local site or optimizing the local site for a
global term and use a geo-targeting modifier. Local lead
generation requires a
careful balance of all the on site search engine optimization
and
off site search engine optimization to be successful. Local
leads online has
a very successful history of creating large programs that
generate
local leads for multiple targeted demographics. Local lead
generation is about nurturing the marketing intimacy in a cross
media campaign utilizing mixed media. If you are looking to
drive local leads to a sales force then local leads online are the specialists you
need. Local lead generation can produce a ROI that is well beyond
any existing marketing demographics for success.
Social media experts too. Let us show
you how.
Click here
to get your free consultation on how to best create local lead
generation for your company.
Local Lead Generation and
Search engine optimization is not about getting high rankings for every possible keyword. It is
about getting high rankings for the right keywords and about meeting
the expectations of the website visitors.
If you have high rankings for the right keywords,
your website will deliver many new customers to your business. If
you give Google what they want your website will get high rankings and more sales.
Search Engine
Optimization & Local Lead Generation- Tips to Increase
Conversions and Local and Global Lead Generation:
Tell them why they
should buy from you:
Local Lead Generation is dependant upon
the buy in of your end user to want a quote from you.
According to SEO Lead Generation Experts, “Clarity of
your value proposition is the most important factor
in determining whether a customer buys from you or not.”
To evaluate the local lead generation potential of your value proposition, ask yourself the
question: “Why should I buy from this site?”
Keep ‘em with you:
There’s no way you’re going to get a potential
customer to the intended destination-the "request
a quote" page-if the path to get there is overgrown
with weeds or rife with dead ends. This is what seo for
local lead generation
calls “site flow disruption”; the way to combat it is to
express your value proposition throughout the
determining
process in a consistent and compelling way.
Don’t try to say too much:
Don’t clutter your landing page with unnecessary
details. Instead:
• Clearly state your key message using as few words as
possible while keeping in mind that content is king.
You should use a minimum of 200 -300 words.
• Use summary descriptions, sub-headings, bulleted lists
and short paragraphs
• Where possible you should
adopt a standard one-column format for easy reading.
Make it simple:
Improve the user experience with a site that is easy to
navigate. A simple page layout that employs a clean
visual and straightforward design is best. Here’s how:
• Design your site with a clear hierarchy with color and
contrast for easily legible text
• Use meaningful and high-quality graphics (don’t
clutter with too many)
• Use breadcrumbs to let visitors know where they are on
your site
• Employ a Home link and clickable logo that takes the visitor to your
homepage
• Use color to distinguish between visited and unvisited
links.
Just as important, make sure you don’t:
• Employ horizontal scrolling
• Direct links to new browser windows
• Have flash-based content unless required.
Call them to action:
Focus on one primary action per screen
(Marketing Promise) don't stuff too
many products onto one screen). Local lead generation is
dependant on letting the end user find what they want
and make the decision to use you or buy your product or
service. Make the call-to-action
button clearly visible without having to scroll; don’t
bury it under pages of information. Consider using tabs
or a pop-up box to consolidate information.
Get specific:
Provide product/service details and a large
images while displaying incentives—such as free shipping
and warranty information—high on the page and close to
the service/product. Don’t discourage visitors by requiring
registration to your site.
Flaunt what you’ve got:
Local lead generation is about connecting with the
prospect. What differentiates you from your competitors? Free
shipping (both ways?), discounts, a 365-day warranty,
price protection, privacy, customer service, etc.? If
you’ve got it, flaunt it!
Search yourself:
Make your site easy to navigate by helping potential
customers find what they are looking for as quickly and
easily as possible. A search feature box should be
simple and visible with a type-in field, not a link. To
help increase conversions, make sure your search results
link to product pages.
Rally the believers:
Credibility is a true testament: people don’t buy from
websites, people buy from people. Thus, testimonials
from devout customers—or even a letter from the
CEO/Editor—persuades the unbelieving.
Let them make the choice:
“Why should I buy this specific product/service?” Almost every
e-tailer forgets about this, but it’s the question
that’s key to Mr. or Ms. Customer’s mind. Prove to him
or her why they should buy this over the competitive
product by offering reviews, ratings and comparisons.
used in part by permission–
Amy Borowicz
Click here to get your free consultation on how to best
create local lead generation for your company.
Things that you can do to make
sure that Google does not penalize your site
There are several things
that you can do to make sure that Google does not penalize your
site:
-
Improve the poor quality
pages on your website. Ask yourself: is the page useful to
my website visitors? If not, improve the content of the page
to make it more useful.
-
It is very likely that
the overall user experience is important. Check the
usability and the design of your web pages. Your web pages
should be easy to navigate and they should have a
professional design.
-
Check the ads/content
ratio on your web pages. If a web page mainly consists of
ads then it is likely that Google considers it low quality.
-
Don't try to cheat
Google with shady search engine optimization methods. Focus
on optimization methods that are beneficial to webmasters, website visitors and Google.
Most Significant Challenges
for B2B Marketers to Overcome Today
If you are looking to
drive local leads to a sales force then
we are the specialists you need. Local
lead generation can produce a ROI that
is well beyond any existing marketing
demographics for success. Let us
show you how.
Click here to get your
free consultation on how to best create
local lead generation for your company.
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