- Keyword Strategy. When writing copy, concentrate on the primary keyword first, and then randomize usage of the other phrases throughout the page as will read best. Remember the search engines are getting better at knowing if you are using words outside their context in an attempt to increase keyword density. Don’t try to optimize for more than two to four keyword phrases per page so that your results are focused.
- Copy Length. Optimal page length for the search engines is 300 to 600 words. This is more important since the search engines remove some of you existing text as surplusage. This length allows repeated mention of keywords while maintaining good copy.
- Meta tags and Page Titles: As a general rule, the title should be 65 characters long because that is the length of a Google search title. The meta description should be 150 characters long for the same reason. It is advisable to include a H1 tag at the beginning of you page with you main keyword listed and keep it as short is possible. It is the combination of these three that make up the description you see on the SERPS (Search Engine Results Pages).
- Deep Links and Linking. Don't just link to the homepage. Hyperlinks to other pages within the site – or “deep links” – help boost search-engine rankings, especially when the links contain full or partial keyword phrases.
- Places for Key Word Phrases: Place keywords in the page title, meta description, meta keywords (remember to limit you keywords to around 6 to 10), headings , text links, first sentence in each paragraph of text, last sentence of each paragraph alt tags for images.
- Number of Pages. Most websites will need between eight to 10 pages of optimized copy. This can include home page (with the most competitive keywords), about page, services page, products pages, and contact us page. Blogs really help.
- Keep your content Fresh: It is necessary to develop new pages from time to time and to add new content to you site often.
- Picture alt tags- All pictures on your site should have an alternative word description (alt tag) so the search engines can see what the picture represents.
- Keyword
Density.
Strive for between 2% to 5% keyword density
after removing all stop works..
Here is a free keyword density tool for existing pages: http://tools.seobook.com/general/keyword-density/
- Single Versus Plurals. Use both the singular and plural forms of keywords. When possible include them in your bolded text.
- Search Engine Optimization. What we specialize in is driving local and global leads to your sales team. The search engine optimization algorithm is a very complex mathematical formula for who gets to the top. Doing the best practices will guarantee you to be seen and indexed. When choosing your keywords be sure to use the ones that people are typing in to the search bar. If you call it tomato and someone else calls it tomatoe then you might not be found.
- Google Webmaster Tools:
The tools to help you do it yourself are
available at
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291.
Following these rules of thumb, and editing several times for both errors and clarity, you can develop user friendly content that is also optimized for search engines.
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Landing Page Tips to Increase Conversions
Tell them why they should buy from you
According to SEO Experts, “Clarity of your value proposition is the most important factor in determining whether a customer buys from you or not.” To evaluate your value proposition, ask yourself the question: “Why should I buy from this site?”Keep ‘em with you
There’s no way you’re going to get a potential customer to the intended destination—the “sale completion” page—if the path to get there is overgrown with weeds or rife with dead ends. This is what seo calls “site flow disruption”; the way to combat it is to express your value proposition throughout the shopping process in a consistent and compelling way.Don’t try to say too much
Don’t clutter your landing page with unnecessary details. Instead:
• Clearly state your key message using as few words as possible
• Use summary descriptions, sub-headings, bulleted lists and short paragraphs
• Adopt a standard one-column format for easy reading.Make it simple
Improve the user experience with a site that is easy to navigate. A simple page layout that employs a clean visual and straightforward design is best. Here’s how:
• Design your site with a clear hierarchy with color and contrast for easily legible text
• Use meaningful and high-quality graphics (don’t clutter with too many)
• Use breadcrumbs to let visitors know where they are on your site
• Employ a clickable logo that takes the visitor to your homepage
• Use color to distinguish between visited and unvisited links.Just as important, make sure you don’t:
• Employ horizontal scrolling
• Direct links to new browser windows
• Have flash-based content unless required.Call them to action
Focus on one primary action per screen (don’t stuff too many products onto one screen). Make the call-to-action button clearly visible without having to scroll; don’t bury it under pages of information. Consider using tabs or a pop-up box to consolidate information.Get specific
Provide product details and a large product image while displaying incentives—such as free shipping and warranty information—high on the page and close to the product. Don’t discourage visitors by requiring registration to your site.Flaunt what you’ve got
What differentiates you from your competitors? Free shipping (both ways?), discounts, a 365-day warranty, price protection, privacy, customer service, etc.? If you’ve got it, flaunt it!Search yourself
Make your site easy to navigate by helping potential customers find what they are looking for as quickly and easily as possible. A search feature box should be simple and visible with a type-in field, not a link. To help increase conversions, make sure your search results link to product pages.Rally the believers
Credibility is a true testament: people don’t buy from websites, people buy from people. Thus, testimonials from devout customers—or even a letter from the CEO/Editor—persuades the unbelieving.Let them make the choice
“Why should I buy this specific product?” Almost every e-tailer forgets about this, but it’s the question that’s key to Mr. or Ms. Customer’s mind. Prove to him or her why they should buy this over the competitive product by offering reviews, ratings and comparisons.used by permission– Amy Borowicz
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Writing for Search Engines, Search Engine WritingWriting for search engines,
search engine writing, is an
SEO's job to intermix search engine
friendly keyword phrases within the page text so
that your site ranks well for them. One of the
toughest parts of search engine optimization is
to lessen the instance of how these words are
used within the sentence structure where
repeating the keywords reads correctly.
When writing copy it is important to keep the
tone and style of the website's existing
branding Performa. Many times you will
need to use more than one keyword phrase per
page as well and to avoid the penalty for
keyword stuffing, the following points will help
you: |
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