• When choosing a search engine optimizer (SEO) remember that no one can promise you a #1 placement on the serps (search engine results pages). 
• Seek long term experience and make them show you where some of their sites rank. 
• If yours is a heavily contested keyword make them show you sites that are not niche sites to prove their abilities.
• Ask the SEO how much time each day do they spend in tracking the algorithm trends and researching what is working and what is not in the world of SEO.  SEO is a science as to the mechanics but the real skill comes in the interpretation and implication of what is really working today.  It is a skill that is ever evolving across three primary search engines and a dozen smaller ones.  The classroom is the empirical skill gained by doing not learning. 
• With a new site you get one shot at getting it heading to the top of the rankings.  If you start off the process correctly applying the necessary fundamentals then the search engines will index your site correctly for the keywords you want/need it to be found for then with a continued ongoing optimization program based on your site analytics you can succeed. 
• Everyday Local Leads Online Marketing gets calls from site owners that have spent tens of thousands with some SEO guy that had no clue.  The harm is done and it usually costs twice as much to redo the site and make up for time lost trying to obtain rankings.
• If you want to tap into the buying power of more than 755 million unique web searchers (approximately 73.2 trillion search queries a year), you will need SEO.
• Local Leads Online Marketing has the experience and cares...give us a chance to earn your business.

Enhanced Usability & Rankings

SEO is an acronym for "search engine optimization". It is the process of analyzing your potential design and problems for search engines indexing and positioning. In other words, making your web site and its content attractive, relevant and visible to search engines and web searchers.

There is nothing worse than having a beautiful web site with excellent written content, though you still lose traffic or you even keep potential visitors away, while your site cannot be found.

Before you begin optimizing your pages for Search Engines, consider that the following search engine optimization techniques are SPAM!

* automatically generated doorway pages
* cloaking and false redirects
* keyword stuffing
* hidden text or hidden links
* pages loaded with irrelevant words
* duplicated content on multiple pages
* misspelling of well-known web sites
* unrelated and centralized link farms
* other methods that try to trick search engines

If you use one of the above techniques, you might get short term results, but it's most likely that your site will be banned from search engines, and therefore you will put your business at severe risk.

You will have more success, if you will optimize your site for humans, and not machines.

Good luck with SEO, Search Engine Optimization. If you are looking for local leads from on line web processes landing in your email inbox then give us a call.  We have a proven track record we can show you existing on the web today as proof we can do what we say.

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What to do to your SEO to help yourself get higher rankings:

1. Submit your site to directories - If you aren't already doing this as part of your link building efforts, then directory submissions can be a quick and easy way to help with your SEO efforts. As long as you train your staff member on the basics (following submission guidelines, varying anchor text) there's not really anything that can go wrong.

Lists of directories to submit to can be found easily enough via search engines.

2. Participate on forums - Don't do this simply for link building -

But good, solid community participation can be a great way to gain exposure for your business and brand name, while at the same time helping a little with link building from your signature links.

The aim should be to build the reputation of your company, and not simply to whore yourself for links. Don't drop links in posts unless they are relevant - try to offer advice to offers where appropriate and generally conduct yourself as if you were attending a networking event.

Added bonus - any forums that display thread view counts can be a great way to find new keywords to target! Unusually large thread view counts can suggest that the thread is receiving a lot of traffic from somewhere (and not just the normal forum browsing traffic).

3. Contribute to the company blog - Even the opinions and thoughts of a junior member of staff can make an interesting read and can also be a good part of their training. You will need to carefully focus your staff member's efforts and not simply let them loose on your site, but done well and it can add valuable content to your blog.

4. Monitor social networking sites/forums/competitors - If there are active communities within your niche, then it is worthwhile keeping up to date on what's going on in them. It might give you ideas for new features for your site, or new markets to target.

While the forum participation is an active role within these areas, monitoring them is more of a passive activity - this is information gathering for internal use, rather than participation to improve the outward value of your company.

5. Link request emails - I'm not a fan of this - it needs to be done right. You really don't want to spam other sites with automated link requests - that's bad for your reputation. However, sending a few select link requests can be considered a more public relations role - you build a relationship with the site, not just try to get something from them.

For example, getting in touch with local newspapers for a link can lead to conversations about your business and possibly some free exposure. Treat your link requests in this manner.

6. Competitor SEO analysis - Scrape their keywords (grab them from title tags) and do some keyword research on what you find. Are you missing out on some juicy keyword markets?