Local Leads Online - Generating Global & Local Leads For Your Business

SEO Consulting - Higher Rankings through Website Usability & Search Engine Optimization

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Do you need an SEO Expert with a proven track record to generate local leads?
 
 

Harvest the power of the web to drive additional qualified local leads to your sales team.
 


Do you need Local Leads for your Business?
 

 

Do you need an expert with a proven track record and existing programs to help you grow your business?
 
 

Harvest the power of the web to drive additional qualified local leads to your sales team.
 
 


Do you need Local Leads for your Business?
 

 

Do you need an expert with a proven track record and existing programs to help you grow your business?
 
 

Harvest the power of the web to drive additional qualified local leads to your sales team.
 
 


Do you need Local Leads for your Business?
 

 

Do you need an expert with a proven track record and existing programs to help you grow your business?
 
 

Harvest the power of the web to drive additional qualified local leads to your sales team.
 

 

Higher rankings and higher usability is possible if you choose the right partner

Higher Search Engine Traffic Through Search Engine Optimization and Local Lead Generation 

Higher Rankings through Local Lead Generation begins with either harvesting a global lead and redirect it to the local site or optimizing the local site for a global term Best In Search, TopSEO winner March 2013and use a geo-targeting modifier.  This requires a careful balance of all the on site search engine optimization and off site search engine optimization to be successful.  We have a very successful history of creating large programs that generate local leads for multiple targeted demographics.  Local lead generation is about nurturing the marketing intimacy in a cross media campaign utilizing mixed media.  If you are looking to drive local leads to a sales force then we are the specialists you need. Local lead generation can produce a ROI that is well beyond any existing marketing demographics for success.  Let us show you how.

Click here to get your free consultation on how to best create local lead generation for your company. 

"Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world."  quote from Joel Barker

We've walked the walk

Over many years we've built successful relationships with dealers working in today's most competitive businesses. We help these companies define their goals and achieve them.

Take a moment to review the program below to see how we've developed successful strategies, and implemented them across the Web, email, print media and tradeshows.

We’ve helped our dealers increase their competitive capabilities by incorporating new channels for sales and customer service that had an immediate positive impact on growth.

Communications that align the goals of sales and marketing

As a manufacturer and a distributor Filing Dealers Association faces unique sales and marketing challenges. In our case we rely on dealers and reps to represent our products. Often, these dealers and reps also carry competing products – so the first “sale” must take place right here.

At Filing Dealers Association we work with our dealers and reps to create powerful and consistent messages that reach everyone in the sales channel right through to the end customer.

As a manufacturer and a distributor Filing Dealers Association must also be a sales and marketing company

Most dealer and rep organizations are not primarily marketers. They are sales-driven, generally with short-term goals. Filing Dealers Association understands how to motivate dealers and reps and help them meet their goals.

But we also understand the importance of longer-term brand communication and its role in the fight against commoditization.

This is the road to customer preference, brand loyalty and higher profit margins.

The Filing Dealers Association dealer’s Buyer’s Guide: a first for the industry

The high-density filing industry had no central buying guide. That left it up to each dealer sales person to take the right sell sheets/brochures to each call and hope for the best. It was obvious that with proper marketing support, dealers could attract more customers and increase the average order size.

Objectives
Realizing there was a big gap in the market, Filing Dealers Association worked with their marketing firm to define and then create an industry-leading buyer’s guide. The guide was designed to motivate dealers, help sales people sell and provide true convenience to end customers.

Goal
In a highly fragmented market, the goal was to create dealer loyalty by increasing their sales and overall performance.

Solution
Dealers were able to sign up for the program online. When signing up, they had a choice of covers (inside and out, back and front) that they could customize with their dealer information, complete list of services, and contact information. In fact, there is no Filing Dealers Association branding in the entire book! These guides are meant to be left with the customer with all contacts going back to the dealer.

Filing Dealers Association also increased our product offering by inviting other vendors to participate, so that the end customer could order everything they needed from one book.

At Filing Dealers Association we created:
• A 248-page buyer's guide with complete SKU/product listings, helpful tips and examples
• A program where dealers were able to personalize the cover pages to match the look and feel of their websites.
• A program geared at offering to the existing, old and new customers a package program that was cost prohibited for 95% of the dealers giving them a demographic advantage over their competition.

Result
Filing Dealers Association has shaken up the industry, significantly increased sales, created a loyalty program that the dealers demand to have, and attracted numerous new dealers.

Filing Dealers Association dealers now have industry-leading Web sites

With the paper version of the Filing Dealers Association Buyer’s Guide out, it was time to take it to the Web. Again, the same principles applied – these were to be customized dealer’s sites with all leads going back to the dealer.

All the information from the Buyer’s Guide was organized for the Web. The architecture followed the index of the guide, making it intuitive to find products.

Objectives
1. To support Filing Dealers Association dealers with leading sites that would allow them to offer their customers a level of functionality superior to that of competing dealers.

2. How to drive sales, additional revenue, loyalty and expertise through the dealers  Filing Dealers Association  faced the same challenges as many distributors and manufacturers working with non-dedicated dealers:

• How do you form tighter relationships with your dealers?
• How do you help them sell better and win more deals?
• How do you encourage them to focus more on your product lines?
• How do you persuade them to sell your products versus the competitor’s products which they may also carry or in our case did carry?
• How could you deliver leads to them, and then follow up on those leads?

Goal
In a highly fragmented market, the goal was to create further dealer loyalty by increasing their sales and overall performance.

Solution
Dealers were able to sign up for the Web program online. They had a choice of programs and customization for their sites.

All sites backed into a heavily customized database featuring the full product offering and many pages of useful educational material. Customers could put items into a “shopping cart” to obtain quotes. The site was designed so that dealer contact information appears on every page.

At Filing Dealers Association we created:
• A platform for customized dealer sites hosted on a robust back end
• Design and copywriting for the product, educational and dealer’s custom pages
Website Design and Writing was optimized (SEO)for end users and the Search Engines
• Within months of sites going live, they were organically achieving high rankings

Result
Filing Dealers Association has created a tremendous vehicle for improving dealer performance and cementing loyalty. Together with the printed Buyer’s Guide, Filing Dealers Association dealers now have sales and marketing tools far superior to other dealers of similar products.

We have a presence in every major city in the United States.
Nationwide Dealer Network with Websites
Since May of 2006 we have generated over 4000 quality leads for our dealers. Our closing ratio on the leads, (dealer actual sales) is above 30%.  The average sale for mobile project  related jobs is anywhere between $2,500 and $250,000 dollars .  These projects  also lead to many collateral sales for the dealers of folders, move opportunities, file conversion or partial imaging and partial permanent storage solutions.

Each of the dealers sites is optimized (Search Engine Optimization, SEO) for certain keyword multiples. Each of the portal sites are also optimized for certain keyword multiples.  Certain keywords bring in the projects and others bring in traffic to boost the rankings of the program. There are extensive linking exchanges between the in the program sites and a multitude of out of the program site links that build the trust rank from Google to allow these sites to occupy the first page and pages thereof in the rankings.

An example of what we have done to rank the sites in our program, for global searches, can be seen   by clicking here you can see the live results on Google.  We own 18 of the top 20 spots.  On the first page we own 9 of the 10 spots. The last site is not ours.  On the second page we own 9 of 10. The last site on the second is not ours.

An example of what I have done to rank the sites in our program for local searches can be see by clicking on the following links. (This is a random sampling)

high density mobile houston
high density mobile chicago
high density mobile miami
high density mobile Atlanta
high density mobile washington dc
high density mobile los angeles
high density mobile new york
high density mobile san francisco

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