Do you need Local Leads for your Business?
 

Do you need Local Leads for your Business?
 

Do you need Local Leads for your Business?
 

Do you need Local Leads for your Business?
 

"Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world."  quote from Joel Barker

We've walked the walk

Over many years we've built successful relationships with dealers working in today's most competitive businesses. We help these companies define their goals and achieve them.

Take a moment to review the program below to see how we've developed successful strategies, and implemented them across the Web, email, print media and tradeshows.

We’ve helped our dealers increase their competitive capabilities by incorporating new channels for sales and customer service that had an immediate positive impact on growth.

Communications that align the goals of sales and marketing

As a manufacturer and a distributor Direct Line faces unique sales and marketing challenges. In our case we rely on dealers and reps to represent our products. Often, these dealers and reps also carry competing products – so the first “sale” must take place right here.

At Direct Line we work with our dealers and reps to create powerful and consistent messages that reach everyone in the sales channel right through to the end customer.

As a manufacturer and a distributor Direct Line must also be a sales and marketing company

Most dealer and rep organizations are not primarily marketers. They are sales-driven, generally with short-term goals. Direct Line understands how to motivate dealers and reps and help them meet their goals.

But we also understand the importance of longer-term brand communication and its role in the fight against commoditization.

This is the road to customer preference, brand loyalty and higher profit margins.

The high-density filing industry had no central buying guide. That left it up to each dealer sales person to take the right sell sheets/brochures to each call and hope for the best. It was obvious that with proper marketing support, dealers could attract more customers and increase the average order size.

Objectives
Realizing there was a big gap in the market, Direct Line worked with their marketing firm to define and then create an industry-leading buyer’s guide. The guide was designed to motivate dealers, help sales people sell and provide true convenience to end customers.

Goal
In a highly fragmented market, the goal was to create dealer loyalty by increasing their sales and overall performance.

Solution
Dealers were able to sign up for the program online. When signing up, they had a choice of covers (inside and out, back and front) that they could customize with their dealer information, complete list of services, and contact information. In fact, there is no Direct Line branding in the entire book! These guides are meant to be left with the customer with all contacts going back to the dealer.

Direct Line also increased our product offering by inviting other vendors to participate, so that the end customer could order everything they needed from one book.

At Direct Line we created:
• A 248-page guide with complete SKU listings, helpful tips and examples
• A program where dealers were able to personalize the cover pages

Result
Direct Line has shaken up the industry, significantly increased sales, created a loyalty program that the dealers demand to have, and attracted numerous new dealers.

With the paper version of the Direct Line Buyer’s Guide out, it was time to take it to the Web. Again, the same principles applied – these were to be customized dealer’s sites with all leads going back to the dealer.

All the information from the Buyer’s Guide was organized for the Web. The architecture followed the index of the guide, making it intuitive to find products.

Objectives
To support Direct Line dealers with leading sites that would allow them to offer their customers a level of functionality superior to that of competing dealers.

Goal
In a highly fragmented market, the goal was to create further dealer loyalty by increasing their sales and overall performance.

Solution
Dealers were able to sign up for the Web program online. They had a choice of programs and customization for their sites.

All sites backed into a heavily customized database featuring the full product offering and many pages of useful educational material. Customers could put items into a “shopping cart” to obtain quotes. The site was designed so that dealer contact information appears on every page.

At Direct Line we created:
• A platform for customized dealer sites hosted on a robust back end
• Design and copywriting for the product, educational and dealer’s custom pages
• Website Design and Writing was optimized for Search Engines
• Within months of sites going live, they were organically achieving high rankings

Result
Direct Line has created a tremendous vehicle for improving dealer performance and cementing loyalty. Together with the printed Buyer’s Guide, Direct Line dealers now have sales and marketing tools far superior to other dealers of similar products.

An example of what we have done to rank the sites in our program, for global searches, can be seen   by clicking here you can see the live results on Google.  We own 18 of the top 20 spots.  On the first page we own 9 of the 10 spots. The last site is not ours.  On the second page we own 9 of 10. The last site on the second is not ours.

An example of what we have done to rank the sites in our program for local searches can be see by clicking on the following links. (This is a random sampling)

high density mobile Tampa
high density mobile washington dc
high density mobile virginia
high density mobile miami
high density mobile los angeles
high density mobile chicago
high density mobile houston
high density mobile mississippi

Michael Carrington SEO- Architect and Designer of the TeamDirectLine Web Program.